---
title: Ale Wiecek on Happiness at Work, Customer Rituals & Being a Business For Good
description: Ale Wiecek, Founder of customer experience design studio Sqr One, joins us to discuss happiness at work, customer rituals & being a business for good.
image: https://blog.inspire.business/hubfs/4-3.png
---
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# Inspiring Business for Good Podcast
16 Jan Inspiring Business for Good Podcast Author: **Ben Walker**
## Ale Wiecek on Happiness at Work, Customer Rituals & Being a Business For Good
Podcast: [Play in new window](https://media.blubrry.com/inspiring_business_for_good/p/content.blubrry.com/inspiring_business_for_good/BFG_EP12_Ali_Wiecek.mp3) | [Download](https://media.blubrry.com/inspiring_business_for_good/s/content.blubrry.com/inspiring_business_for_good/BFG_EP12_Ali_Wiecek.mp3)
Subscribe: [Apple Podcasts](https://itunes.apple.com/au/podcast/inspiring-business-for-good/id1442173853?mt=2&ls=1#episodeGuid=https%3A%2F%2Finspire.business%2F%3Fp%3D8047) | [Android](https://subscribeonandroid.com/inspire.business/category/inspiring-business-for-good-podcast/feed/) | [RSS](https://inspire.business/category/inspiring-business-for-good-podcast/feed/)
Ale Wiecek on Happiness at Work, Customer Rituals & Being a Business For Good
Ale Wiecek is an empathic Customer Experience Design Consultant and Human Centred Strategist with over 17 years’ international experience. She is the Founder of [Sqr One, a customer experience design studio](http://www.sqrone.com.au/) dedicated to helping businesses design products, services, and strategies that matter.
Ale is also passionate about giving back, having been inspired after reading [Toms Founder Black Mycoskie’s book](https://www.amazon.com/Unknown-Start-Something-That-Matters/dp/B005LR8ZWM/ref=sr_1_1?ie=UTF8&qid=1542245945&sr=8-1&keywords=blake+mycoskie) while on holiday in Bali. Her business, Sqr One, now donates 25% of their profits through causes like [B1G1](https://www.b1g1.com/businessforgood/) and [IDEO](https://www.ideo.com/). Ale talks about the impacts that giving has on not only the world, but your business, your team, and your life.
Ale also dives deep into the power behind giving customers a human-centric experience when they interact with your business online. She talks about how design sprints and journey mapping can help you delight your customers. Ale also shares some wonderful stories about happiness at work and going above and beyond to satisfy your clients. Enjoy!
### What You Will Discover in This Episode:
- Ale’s journey from Venezuela, to working in London, to now living in Brisbane.
- The inspiration behind Ale’s design thinking business, Sqr One.
- Why Ale believes giving customers a human-centric experience is so important.
- Why Blake Mycoskie’s biography inspired Ale to give back.
- The story of a Denmark agency’s ‘Happiness at Work’ initiative.
- The customer rituals that will help you improve your service and reputation.
- The importance of design sprints and journey mapping in business.
- Why Sqr One donates 25% of their profits through causes like B1G1 and IDEO.
### Resources:
- [Conscious Capitalism: Liberating the Heroic Spirt of Business](https://www.amazon.com/Conscious-Capitalism-Liberating-Heroic-Business/dp/B00JELN61Q/ref=sr_1_1?ie=UTF8&qid=1541900952&sr=1-1&keywords=conscious+capitalism)
- [Start Something That Matters by Blake Mycoskie](https://www.amazon.com/Start-Something-Matters-Blake-Mycoskie/dp/0812981448)
- [Blake Mycoskie’s Bio](https://www.toms.com/blakes-bio)
- [Woo Hoo Inc’s Happiness at Work initiative](https://woohooinc.com/happiness-at-work/)
- [Sqr One’s values](http://www.sqrone.com.au/ourvalues/)
### Connect with Ale:
- [SQRONE.COM.AU](http://www.sqrone.com.au/)
- [Ale’s LinkedIn](https://www.linkedin.com/in/alewiecek/)
- [Sqr One on Instagram](https://www.instagram.com/sqroneau/)
- [Sqr One on Facebook](https://www.facebook.com/sqroneau/)
- [Sqr One on YouTube](https://www.youtube.com/channel/UCfx_VAsRIlSE3yXfGF5CsEQ)
Are you enjoying the podcast? Listen to the episode here and leave us a review:
iTunes: [https://itunes.apple. com/au/podcast/inspiring- business-for-good/ id1442173853?mt=2](https://itunes.apple.com/au/podcast/inspiring-%20business-for-good/id1442173853?mt=2)
Stitcher: [https://www. stitcher.com/podcast/ inspiring-business-for-good](https://www.stitcher.com/podcast/inspiring-business-for-good)
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Spotify: [https://open.spotify.com/show/2Gfg1nuJFEZpzRocWWWi2U?si=1hhfmpRsQiOAnEDk47EV5w](https://open.spotify.com/show/2Gfg1nuJFEZpzRocWWWi2U?si=1hhfmpRsQiOAnEDk47EV5w)
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Episode show notes proudly produced by [Content Jet.](http://contentjet.com.au/)
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#### News
20 Mar
[David Dugan on How Personal Tragedy Inspired Him To Give Back & Create Change for Good](https://blog.inspire.business/blog/podcast-ep18-david-dugan)
[Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS David Dugan is a business coach and mentor for entrepreneurs. He...](https://blog.inspire.business/blog/podcast-ep18-david-dugan)
[Read More](https://blog.inspire.business/blog/podcast-ep18-david-dugan)
29 Nov
[Petar Lackovic on the Secrets to Selling & The Numbers Every Business Owner Needs to Know](https://blog.inspire.business/blog/podcast-ep005-petar-lackovic)
[Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS Petar Lackovic is a master salesman. He is the Director of Sales and...](https://blog.inspire.business/blog/podcast-ep005-petar-lackovic)
[Read More](https://blog.inspire.business/blog/podcast-ep005-petar-lackovic)
27 Nov
[Glen Carlson on the Multiplier Effect of Giving & Why You Should Start Giving Before You’re Ready](https://blog.inspire.business/blog/podcast-ep009-glen-carlson)
[Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS Today on the Podcast I have a very special guest - Glen Carlson....](https://blog.inspire.business/blog/podcast-ep009-glen-carlson)
[Read More](https://blog.inspire.business/blog/podcast-ep009-glen-carlson)
19 Dec
[Nicky Mih Opens Up About Her Experience Preventing Sex Trafficking in Cambodia](https://blog.inspire.business/blog/podcast-ep008-nicky-mih)
[Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS Eye-opening is the only way I can describe today’s episode. Nicky...](https://blog.inspire.business/blog/podcast-ep008-nicky-mih)
[Read More](https://blog.inspire.business/blog/podcast-ep008-nicky-mih)
#### Improving Lives
For every dollar in tax we save a small business, we give a family in need a days worth of access to life changing help. Here are some of the impacts -
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[  Option two Have a quick Q & A with us](https://inspireca.com/next_stage/book-test-drive/?__hstc=38608380.7d9e326242f23e196ab5ecb00a392dad.1585718064192.1585883857168.1585885850706.14&__hssc=38608380.27.1585885850706&__hsfp=2126671326)
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