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Start with "Why"

"The more people you inspire, the more people will inspire you"

We were recently heard a speaker refer to Simon Sinek's "Golden Circle". This is a concept where the great leaders of our time command loyalty by communicating in the complete opposite way of anyone else.

In this short YouTube video, Simon uses Apple as an example firstly by communication from the What -> How -> Why, and then reverses it to communicate Apple's existence from the "Why" outwards.

Although a simple idea, you can see that it has a great ability to enhance communication and interaction with each other and with organisations or brands in our culture.

Can you adopt this technique to enhance communication with your clients, staff and friends?